I am a bilingual MBA with 13 years post MBA experience - I have worked on marketing and corporate finance (merger, busines sale,acquisition,fund raising) since 1995,
I now provide a range of marketing, research, analysis services plus working on M&A, business advisory and fund raising projects
About My skills:
Tracked and analysed performance for a IT/Telecoms services company across North EMEA, in comparison to plan and forecast. Results and recommendations were presented to the head of EMEA on a weekly basis.
Prepared business cases for proposed acquisitions
Worked on a variety of fund-raising, disposal, trade sale, acquisition and joint venture projects for IT/Telecoms clients. Deals were normally in the £5-20m range.
Monitoring conditions which influence company valuations and producing quarterly analysis of the trends in company valuations. (also used as a sales and marketing tool)
Conducting market analysis, tracking of IPOs and Venture capital investments, strategic audit, company valuation, buy/sell services, joint venture consulting and fund raising services. (also used as a sales and marketing tool)
Prepared business case for a proposed network solution to be supplied to tour operators and leisure agents.
Prepared business case for a new IT/Telecoms products for the Scandinavian Market in the travel sector. (circa £500,000 worth of investment)
Coordinated the sales and marketing activities in key markets. Events, conferences, PR material.
Coordinated Strategic planning services projects for a major US Telecoms supplier, advising them on how to develop a business plan exploit the media sector. £140,000 pa of business.
Coordinated marketing services projects for a major UK Telecoms carrier advising them on how to exploit the opportunities in the web hosting market. this was charged at £45,000.
Authored a report on how to market telecoms and internet services to the SOHO (Small Office Home Office) sector. The report was largely based on the conclusions drawn from a research project of over 5000 consumer interviews. The report was sold at £9,000
Also managed marketing research projects concerned with the market for technology goods in the consumer market (mobiles, laptops, PDAs, set top boxes).
Won and delivered marketing services contracts to aid clients develop their channel strategies with a value of over £150,000 pa.
Experience:
2005- MARKETING AND CORPORATE FINANCE PROJECTS DIRECTOR - Gwlad Coutney
Set up own business in corporate development services. Fund raising, marketing and strategic services. Also Merger and Acquisition services.
· Seed Manager for an investment group looking for innovative projects.
· Advisory work, helping prepare a business for and eventual sale
· Acquisition mandate for a publishing company
· Strategic support for SMEs
· Part time retained advisor to an IT/Media company
· Sales mandate for an IT company
2004- 2005 BUSINESS MANAGER – EUROPE AND ASIA – RS/ Cybiom (Contract)
· Six sigma and process improvement consulting and training,
· Overall management of consulting operations across Europe and Asia,
· Development of the pipeline, forecasts and budgeting
· Management of staff
· Measurement and analysis of performance against set targets
2002-2003 MARKET DEVELOPMENT MANAGER – North EMEA - Galileo/Cendant
· IT/Telecoms and outservices for the travel sector.
· Running marketing programmes for technology solutions in the travel sector to support the yearly business plan
· Also responsible for identification of acquisition and joint venture opportunities.
· Account Management and coordination of bid responses. (c $16-30m pa per bid)
· Developing the business plan based on assessing European market trends
· Sales and market trends forecasting
· Lead Generation and Business development – Identifying and implementing best practices and developing key sales and marketing messages..
· Provided cover for the counterpart in South EMEA, as necessary.
2001 -2002 FOUNDER AND MARKETING DIRECTOR, Ipecom Ltd. EMEA
· Emea wide responsibility
· B2C Marketing Services Company.
· Established proof of concept and business plan, via extensive consumer marketing research in 6 European regions. (UK, France, Greece, Spain, Scandinavia and Benelux)
· Succeeded in attracting good technology partners (Sun Microsystems, Telia),
· A web site with over 3,000 subscribers.
· A strong management team, including a co-founder of Oracle UK.
· The assets were sold to a marketing company.
1998 - 2000 CORPORATE FINANCE ASSOCIATE Regent Associates/Communications Equity Associates.
Emea wide responsibility
Outsourced Corporate development services for the Information and Communication Technology Industry. Regent/ CEA typically completes 35-40 deals a year .
· Business Development and lead generation - identifying companies with a potential need for corporate development services
· Support for executives, developing sales and marketing material for key meetings.
· Identifying opportunities for corporate development services in the technology sector
· Aided in the due diligence process for fund raising, acquisition and trade sale/disposal activities.
· Involved in the sale of ISPs, internet companies, channel players such as PC resellers, VARS, Advised US services companies on acquisitions in the mobile services, GRPS and WAP markets.
· Clients included Sage, Extraprise, Dodge, Northgate, Tetra, ISPs and BVRP Software. Focus on software, services, media and internet companies
1995- 1998 SENIOR MARKETING CONSULTING MANAGER, Romtec plc.
Emea wide responsibility
Outsourced Marketing services for the Information and Communication Technology Industry.
· Responsible for developing a business plan for own department.
· Responsible for Pan-European business development, account management for consulting and marketing services for IT, Telecoms and Internet clients.
· Supporting sales team responding to RFPs (requests for proposals)
· Responsible for the completion of formal tenders and other documents/presentations to be used in the sales and marketing process
· Ran a range of marketing programmes to win new business and also on behalf of technology companies.
· Responsible for market trends, forecasting and competitive intelligence consulting,
· Ran consulting projects, helping companies assess the demand for future products.
· Ran lead generation/direct marketing services for vendors and channel players for IT companies
· Ran research and consulting programmes to judge effectiveness of marcoms activities.
· Liaison with Press as expert opinion.
· Clients included Hewlett Packard, Microsoft, NCR, ICL Fujistsu, Siemens Nixdorf, Sunsoft, FTP Software, IBM, Lotus, BT, Vodafone, Cellnet, UUNet, Sequent, Bay Networks, Nortel and AT&T.
1991-1992 PROGRAMMES MANAGER AND SALES AGENT
Séjours Linguistiques en Famille.
Language training for managers
· Managed training programmes, budgeting and product planning activities.
· Responsible for active marketing of the group’s services in the Toulouse region.
· Established a network of regional sales agents.
1987-1991 MARKETING ANALYST. (2 ½ YEAR INTERN JOB/SPONSORSED PROGRAMME DURING THE FIRST DEGREE)
Digital Equipment.
Computer hardware manufacturer, software and services company
· Worked for the strategy group, and reported to the UK Board.
· Conducted various studies and research into market trends, sector analysis.
Education and Training:
1993-1994 MBA (European)
Canterbury Business School, UK. And the Ecole Superieure de Commerce, Reims, France
1987-1991 BA (Honours) Business Studies
Bournemouth University, UK
References available on request:
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