Incisive words make us prick up our ears and really pay attention. Powerful words take us on a journey and stimulate our desire. Effective words invite us to think carefully about what's being said. Persuasive words create the opportunity for us to make the right decision without feeling bullied.
My words do all this and more. My words have clout. By combining direct, fluid and innovative writing with a sound understanding of buying behaviour and business psychology, I ensure that every single word works hard on the page to create interest and promote a genuine response.
Here’s what I do
• Direct mail
• Brochure and print
• Radio advertising
• Website copy
• Press adverts and advertorials
• Headlines and straplines
• Product & company name creation
Don’t blow your big chance to tell people about what you do. I can create sparkling, fresh and exciting words or transform your existing copy into something truly inspirational. Whatever it is you want to say, I can help you say it more effectively.
I am a self-employed professional/contractor
About My skills:
How I work
Writing is a science not just a collection of pretty words. Everything I produce from DM, POS, brochure copy, advertising, online content and radio scripts share one thing in common; they all bring measurable and targeted results. I am an innovative and creative copywriter skilled in sales, marketing and brand development. Everything I write is underpinned by a thorough understanding of market trends and buying behaviour to ensure I produce fresh, informed, powerful and relevant copy.
Brand Development
I have brought new brands to the UK B2B and B2C marketplace employing a diverse portfolio of skills. I work conceptually to creatively build strong, identifiable brands from scratch and strengthen and build on the character of existing brands to further penetrate target markets for my clients.
Industry Expertise
I have worked across a broad range of sectors that include both the public and private sector. I have worked with an extensive range of clients that include property development, IT, banking, FMCG, not for profit, business consultancy, pre-school learning aids, motor trade, banking and education.
Portfolio:
View My Portfolio
Experience:
Recent clients include:
Asda, First Direct, Honda, Disney, Keele University, PUDZ, Takeuchi.
References available on request:
No
Writing/Translation
- Copy editing/writing
- Creative Writing
- Web Content