I have nearly twelve years experience in business development, marketing & communications, with strong analytical skills & business acumen to positively contribute to bottom-line sales goals, drive business growth & build brand equity.

I am a seasoned strategist, with hands-on & tactical skills and a unique cross-functional expertise in strategic planning, project management, positioning/messaging, branding, and new product launches. I have global, international & local experiences in B2B and B2C within: chemicals, automotive, pharmaceuticals, FMCG/CPG, software/internet & non-profit.

My marketing & communications experiences includes product analysis, pricing models, communications, channel distribution, competition & after sales support. Also, my integrated marketing communications encompasses advertising, trade and consumer promotions, public relations, crisis/issues/reputation management, interactive & marketing collateral. I have strong skills in PR that includes writing press releases, Q&A's, media statements & advisories, pitch letters, letters to the editor, byline articles & columns, case studies, & annual reports.

I have an extensive background in qualitative/quantitative market research (design & execution).

I can competently manage multiple priorities and assignments, both independently & in a team setting, while maintaining the highest emphasis on quality, within tight deadlines & on budget.

Skills in Summary:

B2B and B2C experience in:
~ business consulting
~ strategic marketing planning
~ market research & analysis
~ project management
~ branding
~ marketing communications (advertising, promotion & public relations)
~ public affairs (crisis/issue/reputation management)
~ marketing evaluation/measurement

Experience:
My last five positions were:

Apr 2007 - Jan 2008
Children of Chornobyl Relief and Development Fund (Ukraine - Kyiv, Kyivshchyna)
Country Director
· Developed CCRDF’s strategic business plan to achieve the organization’s operational, financial, fundraising and program goals
· Created systems needed for effective, efficient and consistent organizational operations
· Established a more robust accounting system (IFRS); monitored expenditures, cash flow and performance; provided quarterly reports to the Board of Directors
· Designed and implemented various initiatives in marketing, communications and special events
· Developed relationships with key community leaders, organizations, and businesses impacting the organization’s work

Jan 2005 - Mar 2007
DuPont (United States of America - Wilmington, DE)
Global Marketing/Communications Manager
· Global leader in developing business growth strategies and plans for emerging markets
· Leader in the development of integrated global communications strategies/plans ~ provided direction, guidance, and support to the MC team worldwide on advertising, promotions and public relations
· Partnering with the corporate Public Affairs team, managed the communications crisis response to external and unanticipated issues
· Conducted & analyzed various market research data for insights, strategy development & quantifiable business measurement

May 2003 - Apr 2004
Euro RSCG (Ukraine - Kyiv, Kyivshchyna)
Strategic Planning Director
· Balanced strategy development & program implementation, business & financial analysis and multi-functional team leadership
· Oversaw complete project lifecycles from market research, strategic planning, program execution to post-campaign analysis
· Analyzed trend reports and market data to create three dimensional profiles (climate/consumer/competition)
· Created strategic marketing plans, setting the vision & delivering full marketing mix ~ reaching targeted sales volumes & profits
· Wrote detailed strategic integrated communication plans utilizing advertising, promotions & public relations
· Supervised, trained and motivated subordinates to acquire greater marketing knowledge and to assume increased responsibilities
· Initiated and won new business opportunities with existing and new clients

Jun 2000 - Apr 2003
VerticalNet (United States of America - Horsham, PA)
International Implementation (Operations) & Marketing Manager
· Operationally launched VerticalNet Europe, Africa and supported Japanese business initiatives
· Planned (time/schedule/cost), implemented and supported total life cycle management projects; cross-functionally and departmentally
· Reviewed product mix and market potentials to establish product initiatives, opportunities and positioning
· Developed and executed high impact, cost effective, global marketing campaigns to include international branding & business development
· Co-developed with corporate marketing international creative guidelines and advertising strategies for marketing materials; added international elements in all corporate communication tools, including sales collateral and press kits
· Developed a highly focused, customer-centric integrated PR (re-) launch campaign to remedy negative perceptions, reverse and improve damaged relationships (VerticalNet Africa)
· Managed the development of and maintained (content) European and African web sites
· Designed and led international market research initiatives; established and maintained an competitive intelligence repository
· Developed 'VerticalNet Internationalization Start Up Kit" documentation including technical, operational and business requirements
· Conducted financial revenue and cost analysis

Nov 1999 - May 2000
D'Arcy Advertsing (United States of America - Troy, MI)
International Senior Account Executive
· Acted as international consultant and liaison between client and agency
· Developed and executed global positioning and integrated marketing communication strategies and plans
· Managed international trade shows, advertising campaigns, public relations and internet projects
· Conducted global market analysis
· Developed and maintained internal and external reporting relationship with local client and international agency/networks (Latin America, Europe, Asia and the Middle East)
· Wrote meeting, status and budget reports

Education and Training:
Bachelors of Arts ~ Kent State University, Kent Ohio ~ USA
1991 - 1995

References available on request:
yes