How to Submit Winning Proposals on PeoplePerHour: A Guide for Freelancers

Freelancers on PeoplePerHour have access to a world of opportunities, but landing projects often comes down to one key skill: writing a great proposal. A well-crafted proposal not only grabs the attention of buyers but also convinces them that you’re the right person for the job. Here’s a comprehensive guide on how to create proposals that stand out and win work.

1. Avoid Copy-and-Paste Proposals
One of the biggest mistakes freelancers make is using a standard template for every proposal. Buyers can spot generic messages a mile away, and these lack the personal touch that sets you apart. Instead, take the time to craft a unique response for each project. Address the buyer by name (if provided) and demonstrate a clear understanding of their needs.

For example, instead of saying, “I can do this project for you,” try, “I understand your requirement for a logo redesign that captures the modern aesthetic of your brand, and I’d love to help bring your vision to life.” This personalised approach shows you’ve read and understood their brief.

2. Show You Understand the Project
Buyers want to feel confident that you fully grasp their project requirements. Reflect back on what they’ve shared in their project description to demonstrate your understanding. If the buyer mentions needing help with social media marketing for a fitness brand, highlight your experience working with similar businesses or industries.

Detail how you plan to approach the project, break it into stages if possible, and explain the methods you’ll use to deliver the best results. This level of specificity helps the buyer visualise what it would be like to work with you.

3. Highlight Your Qualifications and Experience
Once you’ve addressed the buyer’s specific needs, it’s time to showcase why you’re the perfect fit for the project. Share relevant experience, highlight successful past projects, and provide examples of your work when applicable.

For instance, if you’re applying for a graphic design project, link to your portfolio or include attachments showcasing similar projects. Buyers appreciate seeing evidence of your skills before they make a decision.

4. Tailor Your Tone to Match the Buyer
If the project description uses professional language, keep your tone formal and polished. If the buyer writes in a more casual style, mirror that tone while maintaining professionalism. Adapting your communication style shows emotional intelligence and makes it easier for the buyer to connect with you.

5. Address Specific Details in the Project Brief
Buyers often include subtle hints about their preferences, priorities, or values in their project briefs. Mentioning these details can make your proposal more engaging. For example, if the buyer mentions they value fast turnarounds, include a timeline that shows how quickly you can complete the work without compromising quality.

This attention to detail reassures the buyer that you’ve read their brief carefully and that you’re aligned with their expectations.

6. Be Clear About Your Availability and Resources
Freelancers often miss out on projects because buyers are unsure if they have the time or tools needed to deliver. In your proposal, mention your availability and reassure the buyer that you have the necessary resources to complete the job within their timeframe.

For example: “I’m available to start immediately and can dedicate 20 hours per week to this project. I use advanced tools like [specific software] to ensure precision and efficiency in my work.”

7. Keep Your Proposal Concise and Engaging
While it’s important to provide enough detail to showcase your qualifications, avoid overwhelming buyers with overly long proposals. Stick to the main points, use bullet points for clarity where needed, and keep your language concise. Aim to make your proposal easy to read and impactful.

8. Include a Competitive but Fair Price
Your pricing can make or break your proposal. While it’s tempting to undercut competitors, focus on offering a fair price that reflects the value you bring. Clearly outline what’s included in your price, and if necessary, offer optional add-ons to give the buyer flexibility.

For example: “My rate of £200 includes the design of three social media templates, revisions, and final delivery in your preferred formats. If additional templates are needed, I can create them at a discounted rate of £50 each.”

9. End with a Strong Call-to-Action
Close your proposal with a friendly yet confident call-to-action that invites the buyer to take the next step. For example:

• “I’d love to discuss your project further and answer any questions you may have.”
• “Let me know if you’d like to jump on a call to refine the project details.”

This approach makes it easy for the buyer to respond and keeps the conversation moving forward.

10. Proofread Before Sending
Finally, ensure your proposal is free from grammatical errors and typos. A polished proposal reflects your professionalism and attention to detail, which can set you apart from competitors.

It’s time to give it a try!
Submitting winning proposals on PeoplePerHour requires effort, but the rewards are well worth it. By personalising your response, showcasing your qualifications, and addressing the buyer’s needs, you can create proposals that resonate with buyers and help you land more projects.

Start applying these tips today, and watch your freelancing journey on PeoplePerHour thrive!