Create your PR Strategy (12 months)

Achieving consistent media coverage and securing top tier placements requires a detailed PR strategy. With this service, you’ll get a completely bespoke PR strategy for your brand, aligned with your business activities, key milestones and upcoming events. You’ll also get a pitching template and a media list so you can begin your PR outreach right away.

This package includes:

• Review of current activity (if applicable)
• Review of strategies being used by key competitors
• Written strategy document with a full campaign outline, including PR plan and detailed instructions on how to approach media contacts and best practise for pitching
• PR plan with multiple identified angles for media pitches and news releases to cover a period of six months
• Complete PR calendar including key dates and your suggested optimal schedule for PR distribution
• Thought leadership topic development – with a minimum of 10 x suggested ideas you can pitch to journalists and media outlets
• Full media contact list developed for top tier, industry, regional and national media as applicable to your business
• Template for media pitching
• Exclusive PR writing guide
• Suggested KPIs and clear instructions to measure impact
• Where to find ongoing media coverage opportunities
• How to set yourself up as a thought leader or media source
• Suggested tools to help you execute your strategy

With this strategy, you’ll get a complete road map to manage, schedule and execute your PR campaign for a period of six months (standard package) or 12 months (use the ‘six months add on’).

Your strategy document will include a series of compelling news and thought leadership angles identified for you by an award-winning journalist along with a full media contacts list so you can begin outreach right away.
Bonus inclusion of best practise guides, helpful step-by-step actions to take, tips for effective pitching, how to measure impact and where to find additional media opportunities.

About me: I'm an award-winning journalist and have run my own PR agency for 13+ years. My PRs have been covered by outlets including Vogue, Glamour, Forbes, FT, New York Times, Daily Mail, Times, Daily Express, Sun, Mirror, Metro, Wall Street Journal, i, Evening Standard, BBC, ITV, Sky News + many more. I've created content for brands including Neutrogena, Majestic Wine, Double Tree By Hilton, Benadryl, Listerine, and Lufthansa along with thousands of start-ups, SMEs and entrepreneurs.