Logo Simplification & Brand Pack Creation

I am looking for a talented graphic designer to help refine and package my existing logo design.

I already have the logo design created – I will provide the logo we’ve already done. I know exactly how I want it to look, but I need the logo simplified so it works effectively at smaller sizes (e.g., on a business card, social media icon, etc.). The goal is to retain the core look and feel of the logo while making it more versatile and scalable.

What I need you to do:

Simplify the existing logo so that it works at both large and small scale while keeping the design true to the original.

Come up with a selection of brand colour palette options (3–4 options) that complement the logo and reflect the tone of the brand. I will choose one final colour palette from your suggestions.

Once the brand colours are chosen, create several logo versions that work across different backgrounds, including:

Full-colour logo (in brand colours)

White version (for dark backgrounds)

Black or monochrome version (for minimal layouts)

Transparent background versions

Create a version of the logo that includes the brand name “Daydreamer Merch” underneath or beside the logo design (depending on what works best). Please provide:

A stacked version (logo above, name below)

A horizontal version (logo to the left, name to the right)

An icon-only version (just the logo mark without text)

The font used for the brand name should match the tone of the logo and be included as part of the brand pack.

Deliver a complete brand pack with all the necessary file types and formats for use across:

Website

Social media

T-shirt printing

Large format printing (e.g. banners)

Print materials (e.g. flyers, business cards, etc.)

Upload the final logo versions, brand colours, and font to Canva, and set up a Canva Brand Kit (if possible), so I can easily use everything in one place.

Deliverables should include:

PNG, JPEG, SVG, EPS, PDF formats

CMYK and RGB versions

Transparent and coloured backgrounds

White and black logo versions

Stacked, horizontal, and icon-only logo layouts

Final chosen font file and usage details

Canva-ready files (or uploaded directly to my Canva account)

Ideal Candidate:

Excellent logo and branding experience

Strong eye for colour, typography, and design

Skilled in simplifying designs for flexible use

Experienced with Canva and creating Brand Kits

Collaborative and open to feedback

Please include examples of similar work you’ve done and let me know your estimated turnaround time.

Looking forward to working with you!