
Conversion Optimization Projects
Looking for freelance Conversion Optimization jobs and project work? PeoplePerHour has you covered.
opportunity
Audit & Redesign Strategy for 50K UK Visitors & Conversions
We’re looking for an expert digital marketing freelancer to audit our website and make up current marketing plans across Google, Facebook, Instagram, TikTok, and other platforms—with a strong focus on retargeting strategies and conversion rate optimisation (CRO) with customer journey enhancement. Scope of Work: - Conduct a full audit of our website and existing marketing campaigns. - Analyse performance across Google Ads, Meta Ads, TikTok, and organic social. Review and optimise the customer journey, as we currently have high traffic (40K–60K visitors/month) but a very low conversion rate (below 1%). - Evaluate and improve retargeting strategies (attached images for reference) to re-engage warm audiences. - Redesign or refine a marketing programme to reach and sustain 50,000+ UK-based monthly visitors. - Propose CRO improvements (on-site messaging, funnels, CTA optimisation, etc.) - Advise on budget allocation, creatives, audience targeting, and campaign timing. - Establish clear KPIs and performance tracking frameworks. Current Setup & Additional Focus Areas: - The website is built on Shopify. - We are exploring AI-powered Shopify apps for personalisation, recommendations, automation, and marketing analytics. - We want to leverage AI tools to improve user experience and boost conversion rates. Advertising Budget: - We are currently spending around £1,500/month on advertising, particularly focused on DIY products along with general stone materials. - We are open to optimising this spend for better performance and are happy to continue this budget level if aligned with clear results. Timeline & Commitment: - The candidate should be responsible and committed to achieving the outlined traffic and conversion goals. - Must be confident in delivering results within 90 to 180 days, with progress reviews every 30 days. - Clear milestones and check-ins will be established to monitor and adjust strategy as needed. Ideal Candidate: - Proven experience with retargeting, CRO, and customer journey mapping. - Expertise in paid ads (Google, Facebook/Instagram, TikTok) and funnel strategy. - Familiarity with Shopify marketing tools and AI Easy Ads integrations. Ability to deliver measurable results with a performance-driven mindset. Please include in your proposal: - Your strategic approach to retargeting and improving conversions. - Experience with Shopify & AI Easy Ads integration. - Relevant past work or case studies. - Timeline, tools you'd use, and expected budget. If you're data-savvy, creative, and committed to hitting clear goals, we’d love to hear from you.
9 days ago32 proposalsRemoteNeed Facebook, Tik Tok, Instagram Ads Manager
I run conventions and I need someone with the highest level of experience in google, facebook, tik tok ads, and connecting conversion tracking.
17 days ago35 proposalsRemoteSomeone to connect our Meta pixel to landing pages in our CRM
We've migrated to a new CRM system and need someone to help us connect our Meta pixel to our landing pages and track events
24 days ago24 proposalsRemote
Past Projects
Conversion Tracking Expert (Google Tag Manager, Google Ads)
Job Description: We’ve just launched our new eCommerce website on Shopify and are looking for an experienced and skilled tracking expert to help us ensure our sales and conversion tracking is accurate and optimized. We do not need someone to manage our advertising campaigns—we handle all of our Google Ads and Facebook Ads in-house. What we do need is someone who can set up, refine, and provide expert-level feedback on how we’re tracking conversions and sales across: Google Tag Manager Google Ads (AdWords) conversion tracking Shopify
Madgicx & Instagram Ads Setup for Local Therapy Business
I run a therapy business called Dynamic Body Therapy in Reading, UK. I’ve already run Instagram ads manually and had good results, but now I want to set up Madgicx properly for more advanced targeting, automation, and conversion tracking. This is a one-time setup job, not an ongoing weekly role. What I need: Connect and sync Madgicx with Facebook and Instagram Set up and verify the Facebook Pixel for tracking Create 2–3 audience segments using Madgicx AI Build 1–2 Instagram ad campaigns: Hijama (Cupping Therapy) for £40 Premium Package for £75 (includes Hijama, massage, fire cupping) Set up basic retargeting ads Add automation rules (scale winning ads, pause low performers) Make sure tracking and setup is working before handover I will provide all access, content, offers, and clear info on my target audience (local men looking for pain relief, massage, and cupping therapy in Reading and nearby towns). Please only apply if you have experience with Madgicx and Meta Ads setup.
opportunity
Subject: Invitation to Bid – Meta Ads Campaign Optimization
We are looking for an experienced Meta Ads specialist to optimize and manage a targeted advertising campaign for Himba Fragrances, a luxury fragrance house launching its flagship scent, Myrrh Omumbiri, via Kickstarter. The primary goal of this campaign is to drive high-quality traffic and conversions from our target audience: affluent Millennials in Los Angeles. We are seeking a freelancer who can: Analyze and optimize our existing Meta Ads campaign Improve targeting and ad performance to maximize conversions Manage ad spend efficiently to achieve the best ROI Provide insights and recommendations for ongoing campaign success If you have proven experience in Meta Ads optimization and a track record of running successful campaigns for luxury or lifestyle brands, we would love to hear from you. Please respond with: A brief summary of your experience with Meta Ads Examples of past campaigns you've worked on (if available) Your proposed approach and estimated budget for the project Looking forward to your proposal. Let me know if you have any questions.
opportunity
Invitation to Bid – Meta Ads Campaign Optimization
We are looking for an experienced Meta Ads specialist to optimize and manage a targeted advertising campaign for Himba Fragrances, a luxury fragrance house launching its flagship scent, Myrrh Omumbiri, via Kickstarter. The primary goal of this campaign is to drive high-quality traffic and conversions from our target audience: affluent Millennials in USA. We are seeking a freelancer who can: Analyze and optimize our existing Meta Ads campaign Improve targeting and ad performance to maximize conversions Manage ad spend efficiently to achieve the best ROI Provide insights and recommendations for ongoing campaign success If you have proven experience in Meta Ads optimization and a track record of running successful campaigns for luxury or lifestyle brands, we would love to hear from you.
Need a Facebook advertising expert to re start campaigns
I seek an experienced Facebook advertising consultant to evaluate and optimize existing campaigns for a recently acquired company. The prior campaigns are unclear in their strategy and metrics, requiring expert insight. The consultant will analyze prior ad sets, audiences, and creative elements to understand past performance. Utilizing these learnings, the project entails redesigning and relaunching the campaigns with improved targeting, messaging and KPIs. Additionally, similar campaigns must be developed and deployed for a separate yet comparable brand. On-going optimization and strategizing of future campaigns across both businesses is expected to maximize ROI. Proficiency in Facebook Business Manager and comprehensive campaign management techniques are essential. The ideal freelancer will have portfolio work demonstrating success with performance-based Facebook advertising, specifically for B2C clientele. Attention to detail, analytical problem-solving abilities and exemplary communication skills are a must to see this project through from inception to delivering results for continued growth. Please provide your availability, rate and relevant portfolio highlighting experience with projects of this scope. I look forward to reviewing proposals from qualified Facebook advertising consultants.
UX/UI Optimisation for Subscription-Based UK Educational Website
This project seeks a UX experienced person to optimize the landing page of a UK-based educational website offering subscription services for students for GCSE Science. The specialist will review the current site and identify ways to increase clarity, engagement, and subscription signups through non-aggressive design changes. Key tasks involve analysing the existing page experience and flow, then conceptualising and simple wire framing suggestions to enhance usability and conversion. Ideal candidates might have credible ideas evaluating user needs on education, e-learning or subscription platforms. The goal is increasing the number of sign-ups by guiding students intuitively towards subscribing, without overt sales pitches. This initial project offers £50-£100 for the optimisation work. Special focus should lie on simplifying the value proposition and calls-to-action, while maintaining an informative and natural customer journey. I'm looking for *measured* improvements appealing broadly to the student audience through thoughtful design tweaks. Quality and practical ideas matter most for this opportunity. The site is a Wix based courses site. Any use of AI for any part of this project should be declared.
Online Spotify Shop - increase sales
I have a skin and dermatology business with around 3000 customers that i need help marketing to on shopify to increase sales and traffic to the website. are you able to please chat me through what you might be able to do to help me and what the costs would be involved to do this.
Rework a digital book
The wizard I look for can rewrite, redesign and rethink my booklet. The booklet is the first step in an automatic marketing system, so from around a hundred downloads per month I really want the most of return from potential interested buyers. Because the more teasing this teaser booklet can be made, the more the conversation, right? My product is the most sexy you can imagine, dear wizzard! I make micro gardens on private people's home. What i find originally is a sad outside balcony, patio, interior yard,....The result is a zen retreat with shadow, comfortable sofa's, adult trees and loads of climbing plants. All my customers say I change their lives drastically, it's like a new living space for the nicest things in life (apero with friends, reading the weekend newspaper, ....) Without exaggeration, virtually 90% of people who download this teaser want my product so, why I get only 2 requests per 100 downloads? Who can redesign and rethink a leaflet?
Landing page creation on squarespace
Landing page creation on Squarespace is required for our business to generate high-quality leads. The page should be visually appealing, user-friendly, and optimized for conversions. The design should align with our brand and messaging, and include clear calls to action (CTAs) to encourage visitors to take the desired action. We will provide the content and images for the page, but the freelancer will be responsible for designing and implementing the layout, colors, fonts, and other visual elements. The freelancer should also ensure that the page is optimized for search engines to improve its visibility and ranking. Additionally, the freelancer should provide ongoing support and maintenance for the page, including making updates and adjustments as needed.
Conversion optimization support
We are looking for a detail-oriented freelancer to assist with data entry and analysis for a digital marketing project. The task involves inputting and organizing marketing data, tracking key performance metrics, and helping optimize conversion rates based on insights. Strong attention to detail and accuracy are essential.
opportunity
I need a Meta Ads Specialist – Lead Gen & Campaign Optimization
About the Role We are looking for a highly skilled Meta Ads Specialist to manage, optimize, and scale paid ad campaigns for our two premium clients: Client 1 - (B2B Laboratory & Medical Equipment Supplier) Client 2 - (Luxury Real Estate Agent in Dubai) The ideal candidate should have experience in lead generation, audience targeting, A/B testing, and budget optimization. A deep understanding of Meta’s ad algorithms, custom audiences, and performance tracking is a must.
opportunity
Website analysis and conversion optimisation
I need someone from the UK who can analyse my website, (www.parent4success.com) suggest possible changes to increase my clients, then assist in making those changes. I seek an astute analyst to thoroughly examine my website from a client's perspective, identify areas needing refinement, and craft recommendations to optimize conversion. Through meticulous review and testing, the suitable specialist will discern how site structure, content and design influence user behaviour, shopping cart abandonment and other key metrics. From gathered insights, a strategic plan will be devised encompassing UX enhancements, call-to-action tweaks and other adjustments to foster increased engagement, conversions and sales. The chosen consultant possessing strong analytical abilities combined with technical prowess in UI/UX design will aid implementation of their suggestions. Project tasks involve performing a comprehensive audit, crafting a detailed report of findings and proposed solutions, developing wireframes depicting recommended alterations, integrating revisions, then assessing impact on targets. The focused work requires someone with proven experience in conversion rate optimization through usability improvements and data-driven methodologies.
opportunity
Apollo.io & Hubspot Expert required to work on ongoing project
A growing services firm seeks a strategic Apollo & Hubspot consultant to design and implement a comprehensive customer relationship management system. The ideal candidate will have a minimum of three years experience architecting and managing Hubspot platforms with proven success setting up customized sales pipelines, automating marketing campaigns, and streamlining workflows. As the Hubspot & Apollo administrator, responsibilities include configuring the dashboard and modules, training, overseeing ongoing optimization. Strong analytical and troubleshooting skills are essential to ensure functionality and address any issues. Excellence in written and verbal communication is required to facilitate discussions with stakeholders. Passion for continually improving processes through innovative technology integration in a collaborative work environment will be highly valued. You must have proven minimum of three years experience of using both Apollo & Hubspot Please note the fee i have put the fee to £2000+ to attract a much higher caliber and experienced person. As We have had such a poor response from completely inexperienced Freelancers with 0 jobs on this platform please do not apply if you have not done at least 10/15 jobs on this platform.
Need conversion tracking sorted (Google, Facebook and TikTok)
Need someone to sort conversion value tracking for the site. I already have GTM and Analytics, and I am already tracking form submissions but now I am looking to track purchases so need someone to get this sorted for me ASAP. These are the products I am looking to track: https://sterkdigital.agency/book/e-book/ https://sterkdigital.agency/book/e-book/
Conversion Optimization Support for Sumsub
We are looking for a detail-oriented freelancer to assist with data entry and analysis for a digital marketing project. The task involves inputting and organizing marketing data, tracking key performance metrics, and helping optimize conversion rates based on insights. Strong attention to detail and accuracy are essential.
GOOGLE ADS - REVENUE COLUMN & GA4 DATE FIX
Hi in some of my ad accounts there is no revenue being passed, can someone screenshare with me and check the parameters are being passed correctly between GA4 and google ads , thanks
Facebook Optimisation (London & Japan)
Looking to optmise our facebook account for our preschool to attract families in London and Japan. - Link instagram to Facebook - Optimise our page - Run ads