Conversion Optimization Projects

Help optimise a Meta / Insta Ad campaign

I've set up a campaign on meta and getting lots of traffic and clicks, but the google analytics shows the clicks going to my hompage instead of my funnel. I set up a split test and it seems to have not even tested one of my options. Also my family and friends are seeing the ad which is not the point! I went with a general audience but feel thats not working for me, feel like this is paying for clicks for nothing! Looking for a PRO to sit with me during a call to help optimise, and give advice so that I get some actual useful traffic!

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Digital marketing assistance

Greetings PPH specialists! I own a small construction company in England and I would like to improve our online presence. I’m looking for somebody who specialises in SEO, Google rankings and sponsored social media posts. We want to improve our online visibility and increase our B2B client base in our geographical area. The key areas we need assistance with are: 1. Optimising the SEO on our squarespace website. 2. Improving our Google ranking and completing a health check on our company profile. 3. Correctly launching a sponsored campaign on LinkedIn. 4. Correctly launching a sponsored campaign on Facebook/Instagram. We have lots of content that we can provide. Really hoping to work with the right person who understands our industry and help us generate more suitable leads!

Improve conversion rate on swimwear website

I have a swimwear company and we use shopify. We have been in business for about 8 years. However our traffic has dropped in the last couple of years - I believe due to Meta CPM's rising and likely the economy and inflation. Our conversion rate has dropped recently too, it used to be about 0.8% and now it is more about 0.5% with the odd exception here and there and when we are doing sales. I am using Luckyorange to try and look at recordings to see where people drop off but I can't seem to get anywhere from looking at the recordings. it isn't telling me much. I think perhaps conversion events need to be set up to analyse the data better but I'm not sure how to do it so would like some help to set this up. I really want to improve our conversion rate and I'm looking for some help to do this, such as recommendations to improve it. You can access Luckyorange if this will help and I can give you access to shopify and google analytics. I am losing a lot of money by using paid ads and then a lot of my customers dropping off during the checkout process. There are many rage clicks on Lucky orange so I would like this to be explored. I am looking for detailed analysis on my website with exactly where users are dropping off and exact pain points on specific pages on my website with details on how to improve it.

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Need help improving conversion rate on swimwear website

I have a swimwear company and we use shopify. We have been in business for about 8 years. However our traffic has dropped in the last couple of years - I believe due to Meta CPM's rising and likely the economy and inflation rising. Our conversion rate has dropped recently too, it used to be about 0.8% and now it is more about 0.5% with the odd exception here and there and when we are doing sales. I am using Luckyorange to try and look at recordings to see where people drop off but I can't seem to get anywhere from looking at the recordings it isn't telling me much. I think perhaps conversion events need to be set up to analyse the data better but I'm not sure how to do it. I really want to improve our conversion rate and I'm looking for some help to do this, such as recommendations to improve it. You can access Luckyorange if this will help and I can give you access to shopify and google analytics. I am losing a lot of money by using paid ads and then a lot of my customers dropping off during the checkout process.

Conversion

I require an expert to diagnose and resolve a Google Ads conversion tracking issue. Current conversions are inconsistent or not recording properly. Tasks include auditing tag implementation, verifying Google Ads and Analytics linkage, troubleshooting GTM or global site tag deployment, checking event parameters and conversion actions, and recommending fixes to restore accurate reporting. Experience with Google Ads conversion tracking, GTM, Analytics 4/UA, and debugging tools is essential. Provide clear remediation steps and confirm successful resolution.

Google Ads Conversion Tracking Audit

We need a Google Ads conversion tracking audit across two related websites and a short, clear document explaining the findings in non technical language. Google Ads campaigns send traffic to multiple landing pages across both the main website and a separate website, including various sub pages. Example landing pages will be provided. We need a brief document that explains: • What conversions are currently set up in Google Ads • Which actions are being tracked, such as form submissions and phone calls • What user actions are tracked on the website, for example click to call buttons, and where these appear on the page • Screenshots showing where these tracked actions happen on the website • Whether each conversion is firing correctly • Any issues, such as inconsistent tracking, duplicate conversions, or conversions only firing after cookie consent The document should clearly explain what is working, what is not, and where there may be gaps in tracking. It must be written for a non technical audience.

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Meta Pixel + Conversions API Setup with GoHighLevel

Facebook Ads Tracking & Attribution Setup (Duda + GoHighLevel + Meta Pixel + CAPI + Cookiebot) Project Overview We are running Facebook Ads and need a complete tracking and attribution setup that: Sends accurate Lead conversion data back to Meta so campaigns can optimise properly Allows us to clearly see inside GoHighLevel which leads came from Facebook and whether they converted This is not an analytics-only project. The objective is optimisation accuracy + clear attribution visibility inside GoHighLevel. Current Setup Website platform: Duda Landing pages hosted on Duda Forms: GoHighLevel forms embedded via HTML CRM: GoHighLevel Cookie consent: Cookiebot + Termly Traffic source: Facebook Ads only Traffic goes directly to landing pages Core Objectives We need: Clean, deduplicated Facebook conversion tracking (Pixel + CAPI) Confirmed Lead events firing only on real submissions Clear attribution inside GoHighLevel showing: Lead source = Facebook Campaign / ad attribution where possible (UTMs or fbclid) Visibility of whether they converted We want to clearly see in GHL: “User came from Facebook campaign X and completed form Y.” Scope of Work 1. Meta Pixel Installation (Browser) Install Meta Pixel correctly across the Duda website. Pixel must track: PageView Lead event (confirmed submission only) Relevant click events (if implemented) 2. Conversions API (Server-Side Tracking) Set up Meta CAPI, ideally via GoHighLevel. If both Pixel and CAPI are active: Proper deduplication must be implemented No double counting Matching event IDs used CAPI should act as fallback where browser tracking is blocked. 3. Confirmed Lead Conversion Logic (Critical) The Lead event must fire only after a genuine submission. Preferred setup: Form submission → Redirect to dedicated thank you page → Thank you page triggers Lead event No firing on partial submissions. 4. Facebook Attribution Inside GoHighLevel (Very Important) We need: UTM parameters captured and stored in GHL contact records fbclid captured if possible Source clearly visible as Facebook Campaign level visibility where possible This may require: Hidden fields inside GHL forms UTM persistence across pages Proper mapping inside GoHighLevel We want to clearly see in GHL: • Traffic source • Campaign • Whether that user converted 5. Cookie Consent Compliance We use Cookiebot + Termly. Tracking must: Categorise Pixel under Marketing cookies Trigger correctly after consent Remain compliant Not break conversion tracking If browser tracking is limited, CAPI must maintain conversion reliability. Validation & Testing We must verify using Meta Events Manager: PageView fires correctly Lead fires only on thank you page No double counting We must confirm whether Lead is received via: Browser Server Or both We must also confirm inside GoHighLevel: A test Facebook lead shows correct source attribution UTMs are visible Conversion status is visible Screenshots or walkthrough proof required. Success Criteria This project is complete when: Facebook Ads Manager consistently receives clean Lead events No double counting Events fire only on genuine submissions GoHighLevel clearly shows: Lead came from Facebook Campaign attribution (where possible) Conversion status The end goal is both: Better Facebook optimisation AND Clear attribution visibility inside GoHighLevel Deliverables Meta Pixel correctly installed across Duda Lead event firing correctly for all GHL forms Conversions API configured and deduplicated UTM and fbclid capture inside GoHighLevel Attribution visibility inside GHL confirmed Short written summary explaining: What was implemented How deduplication works How attribution is captured in GHL Any limitations caused by cookie consent Any recommended improvements Required Experience Advanced Meta Pixel & CAPI implementation Experience with GoHighLevel tracking & attribution Experience with Duda Understanding of UTM capture and persistence Experience working with Cookiebot / consent-based environments Please only apply if you have implemented deduplicated Pixel + CAPI setups with CRM attribution before.

TikTok Ads server side tracking setup required

I sell products from a Shopify account, advertised on FB Ads, currently already have a Stape.io server running a FB pixel with GTM & server side tracking. I need the same setup for TikTok Ads. Most of the coding has been done, this is a supplementary configuration task that I require, from someone with previous experience of setting up TikTok Ads with server-side cookie tracking. Please get in touch with your previous experience. Regards, Seb

I need a landing page built in Unbounce

Hi there, I would need someone to create a landing page within Unbounce that is similar to our webpages already on Wordpress. Ideally, we would want our pricing chart present as well as a similar formatting and style. This would be a fairly urgent job, so would need it completed ASAP. Thank you!

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Klaviyo Expert Needed: Pop-Up + Automated Email Flows Setup

My client is looking for an experienced Klaviyo + Shopify specialist to help set up and optimise email marketing automations for their ecommerce brand The website is built on Shopify and uses Klaviyo for email marketing.

Google Ads grant campaign expert

We are seeking an experienced Google Ads grant specialist to manage and optimize a campaign for our nonprofit organization. The ideal candidate will possess a deep understanding of Google Ads grants and have a proven track record of successfully driving engagement and donations through targeted advertising. Responsibilities include developing a comprehensive campaign strategy, conducting keyword research, creating compelling ad copy, and analyzing performance metrics to ensure maximum impact. If you are passionate about leveraging digital marketing for a meaningful cause, we invite you to submit your proposal.

Digital Marketing Partner for Our Start-up

i-Thrive Well-Being is seeking an experienced UK-based digital marketing and growth partner to work alongside us in a practical, iterative support model. As a growing start-up brand, part of the challenge is building awareness that i-Thrive exists, particularly within our local catchment and among clearly defined audiences. At the same time, the business must generate enquiries, qualified leads, and—critically—confirmed bookings to support sustainable growth. Rather than a linear “audit → wait → implement” approach, this engagement blends fact-based performance review, rapid implementation of clear quick wins, and concurrent strategy development across paid advertising, organic social media, lead generation, and local SEO. This is a hands-on collaboration, not a reporting-only exercise. ________________________________________ Commercial Principle (Important) Paid Digital Advertising = ROI in Bookings For paid digital advertising, the primary and non-negotiable output is return on investment in bookings. Brand awareness, traffic, and lead volume are supporting indicators, but paid media success is judged on cost per booking, booking volume, and revenue impact, not impressions or clicks alone. ________________________________________ How We Expect the Engagement to Work From the outset, the partner will be expected to: • Rapidly assess current performance across paid ads, organic social, website, and local search • Implement immediate improvements to enquiry, lead, and booking flow • Improve clarity of messaging so audiences understand who we are, what we do, and who we are for • Refine targeting, structure, and creative based on observed response • Build a clear growth strategy informed by what actually converts This mirrors how i-Thrive works with its own clients: measure → interpret → act → review ________________________________________ About i-Thrive i-Thrive Well-Being is a UK-based health, wellbeing, and performance business combining evidence-led diagnostics with structured coaching and behaviour change. We work across four domains: • Healthspan, longevity & metabolic health • Sports performance & endurance • Menopause & midlife health • Executive & workplace performance Our approach is underpinned by a proprietary 5-Dimensional Model of Thriving (movement, nutrition, sleep, psychological wellbeing, purpose & lifestyle). We operate between healthcare and wellness in a high-trust, evidence-based space. ________________________________________ What We Do Diagnostics & Measurement DEXA body composition and bone health, VO₂ max, RMR, lactate testing, metabolic and performance profiling — used to inform decisions, not just generate reports. Coaching & Application One-to-one coaching and structured programmes across longevity, menopause, sports performance, and executive performance. Marketing must attract clients who value measured insight and coached behaviour change, not quick fixes. ________________________________________ Physical Presence We operate from a physical testing and consultation facility in Surrey, serving Surrey, Hampshire, Berkshire, and West Sussex. Local visibility, Google “near me” searches, and reputation are commercially critical. ________________________________________ Scope of Support 1. Paid Digital Advertising (Google & Meta) Primary objective: bookings with clear ROAS Includes performance review (spend → enquiries → leads → bookings), conversion tracking validation, campaign optimisation by service line, budget allocation by cost per booking, and ongoing optimisation. 2. Organic Social Media (Audit & Evaluation) Core platforms: Instagram, Facebook Evaluate the strategic importance of TikTok, Threads, and emerging platforms based on whether they materially support awareness, trust, enquiries, or bookings. 3. LinkedIn Launch – Executive & Workplace Performance Evaluate, launch, or reposition LinkedIn for executive audiences, with a clear content strategy aligned to workplace wellbeing, resilience, and sustainable performance. Support B2B conversations and partnerships. 4. Lead Generation & Conversion Optimisation Website, ads, and social → enquiries, leads, bookings. Includes forms, landing pages, lead magnets, Mailchimp journeys, segmentation, and attribution. 5. Local SEO Google Business Profile optimisation, local keyword strategy, reviews, and on-site local SEO to drive qualified local enquiries that convert. ________________________________________ What We’re Looking For • Experience in health, wellbeing, sports performance, menopause, or executive performance • Comfortable working with start-ups or scale-ups • Strong analytical and commercial mindset • Open to a performance-based or hybrid commercial model • Collaborative, transparent working style UK-based preferred | Surrey-based a bonus Please include: • Relevant experience • Examples of similar work • Your approach to balancing brand awareness with booking ROI • Indicative pricing (initial and ongoing)

Website optimisation specialist

We are looking for a website optimisation specialist to improve site performance, SEO rankings, and conversions. Must have proven results and optimisation experience.

Conversion Rate Optimisation Specialist

Senior CRO / A/B Testing Consultant – Ad-Hoc Strategic & Hands-On We are a UK-based business running high-volume, high-intent lead generation campaigns in the legal / financial services space. We are looking for an experienced CRO / A/B testing consultant to work with us on an ongoing, ad-hoc basis to properly design, run, and analyse meaningful A/B tests. This role is hands-on and strategic. We already have in-house designers and copywriters — your role is to decide what to test, how to test it, and how to interpret results. What We Need Support With: - Monthly CRO / A/B testing strategy sessions - Identifying high-impact tests based on data, not opinions - Designing and administering A/B tests end-to-end - Advising on test prioritisation and sequencing Ensuring tests are: - Statistically valid - Properly isolated - Commercially meaningful - Analysing results and providing clear next actions Tools & Platforms: Experience with Crazy Egg, VWO, Optimizely, Google Optimize (or equivalents) preferred Happy to use or recommend the tool you believe is best Comfortable working alongside internal teams What This Role Is Not: - Not UI design or copywriting - Not “button colour” testing for the sake of it - Not heatmaps without hypotheses - Not vanity CRO reports Required Experience: - Proven experience running A/B tests on high-volume lead gen sites Strong understanding of: - Statistical significance - Sample size requirements - Test duration vs traffic volume - Experience working with PPC-driven traffic - Able to link CRO outcomes to conversion rate, CPA, and volume - Comfortable challenging internal assumptions where needed Experience in legal / financial / regulated sectors is highly desirable. Engagement Details: - Ad-hoc consultancy - Monthly strategy calls - Project-based A/B test execution Hourly rate (please state) NDA required for shortlisted candidates Long-term relationship possible APPLICATION QUESTIONS (MANDATORY) To be considered, you must answer all questions below. Generic or copy-paste proposals will be ignored. 1. How do you decide what is worth A/B testing on a high-volume lead generation page? 2. Please describe one real A/B test you’ve run that had a meaningful commercial impact. What was the hypothesis, what changed, and what was the outcome? 3. What are the most common mistakes you see businesses make with A/B testing? 4. How do you determine sample size and test duration before calling a result? Important We are looking for someone who: Thinks in hypotheses and evidence Understands PPC-driven user intent Is comfortable saying “this is not worth testing” Focuses on commercial impact, not just conversion rate uplift If that sounds like you, we’d like to hear from you.

Facebook Ads Expert Needed

Looking for a skilled Facebook Ads freelancer Are you a talented Facebook Ads specialist with a proven track record? I run a growing Facebook advertising agency and help businesses scale through highly targeted ad campaigns. My focus is on delivering measurable results and maximizing ROI for clients. I’m looking for someone who can create, manage, and optimize Facebook ad campaigns for e-commerce clients or local businesses, who is detail-oriented, results-driven, and up to date with the latest trends in Facebook advertising. To apply, please provide: 1. A few examples of your previous campaigns or results 2. Your rates based on different levels of service/quality And to make sure you’ve read this carefully, please start your application by stating how many years of experience you have in Facebook advertising. Looking forward to working with top talent! Cheers, Kenan Ndenge

Hubspot / funnel builder

I am looking for a couple of roles. someone to help building funnels in hubspot and also ideally someone that can run ads / help with implementing a strategy that is already outlined So someone with good undertaking of customer journeys and maybe ads too but not necessarily. For a wellness retreat center On behalf of my agency. Please only apply if you have many years of experience and can work independent at a senior level

Digital Marketing Specialist

We have a shopify website - drlizcruz.com. Our products are also on Amazon. We have the following social media handles: YouTube - https://www.youtube.com/@drlizcruz Facebook - https://www.facebook.com/digestiontransformation/ Instagram - https://www.instagram.com/drlizcruz/ LinkedIn - https://www.linkedin.com/in/liz-cruz-m-d-46b57a2b/?originalSubdomain=ec Twitter - https://x.com/drlizcruz TikTok - https://www.tiktok.com/@dr.lizcruz We have a TikTok shop that is not active right now because I have no idea how to get it up and running. We have been purchasing ads through Meta but getting nowhere. We have a person managing our Amazon account and working the PPC ads, but they don't do Tik Tok / Meta. I'd like to put all this under one person if possible and get a digital marketing strategy that grows sales of our supplements. There is so much potential for our business, and I feel like we are not reaching it. We need help! Thank you, Tina