Digital Marketing Expert for B2B Website

Job Title: Digital Marketing Expert for B2B Website (HubSpot, SEO, SEM, Google Analytics)
Job Description:
We are seeking a highly skilled and experienced digital marketing expert to help optimize and grow our B2B website. The ideal candidate will have a proven track record in HubSpot Marketing, SEO, SEM, Google Analytics, and landing page optimization. If you have a passion for driving results through data-driven decisions and possess a strong understanding of web analytics, we would love to collaborate with you!
Key Responsibilities:
1. HubSpot Marketing & Marketing Automation
o Manage and optimize HubSpot campaigns, workflows, and automation to enhance lead generation and customer engagement.
2. Google Analytics
o Analyze website traffic, user behavior, and conversions using Google Analytics. Translate data into actionable insights to improve website performance.
3. SEO & SEM
o Implement SEO strategies to improve organic rankings and website traffic.
o Manage SEM campaigns, including Google Ads and PPC, with a focus on B2B lead generation.
4. Landing Page Optimization & Traffic Generation
o Design, optimize, and test landing pages for better conversion rates.
o Drive traffic to the B2B website through effective digital marketing strategies, including content marketing, social media, and paid ads.
5. Web Analytics & Performance Tracking
o Track and report key metrics to measure the success of marketing campaigns.
o Use web analytics to identify opportunities for growth and optimization.
Requirements:
• Proven experience with HubSpot Marketing, Google Analytics, SEO, and SEM for B2B platforms.
• Strong experience in landing page optimization and traffic generation.
• Expertise in web analytics tools to track, analyze, and improve website performance.
• A results-driven approach with the ability to work independently and meet deadlines.
If you're an expert in these areas and have a successful history of driving B2B growth, we'd love to hear from you!