Google ads concversion and tag manager

This project involves optimizing Google Ads conversion tracking and Google Tag Manager implementation on a WordPress website. The client currently runs a Google Ads campaign and has Tag Manager installed, but conversion tracking is not working properly. The successful freelancer will audit the existing Tag Manager setup and Google Ads conversion configurations. They will ensure three crucial conversion triggers are accurately tracking conversions: 1) Submissions from the Contact Form 7 plugin, 2) Phone calls initiated from phone numbers displayed on website pages, and 3) Phone calls originating from clicks on Google Ads. As the site front-end is in Greek but backend in English, the freelancer must account for any language issues impacting proper conversion measurement. Upon completion, the client will have full visibility into what drives customers to convert via the optimized Google marketing setup. Strong skills with Google Ads, Google Analytics, and Tag Manager are required to thoroughly audit tracks, fix errors, and guarantee accurate reporting of online conversions.